A blog tour is a way of generating reviews and interest in a book. Book bloggers are invited to post on a particular day, with a book review, extract, author Q&A or other unique content. These posts are shared on Twitter so that you are reaching out to a wide audience of book lovers and creating a buzz around your book. I am very grateful to Anne Cater for organising a tour for me and creating this terrific poster. My marketing career ended before the internet was invented and I am learning fast but I definitely need help!
The Stranger In My Heart tour starts next week and I will share some highlights here as well as on Twitter. One of the bloggers, @shhh_bookblog, has already read my book and says “what a book, a must read” which is a thrilling start!